Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a way to enhance their information collection procedures. While it requires much more technical knowledge than routine GTM and might present additional costs, it can cause better precision and more reputable information
Pixel tracking utilizes a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. More precise information
The typical method of tracking conversions on a site, utilizing pixels, is having trouble with changing browser privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less accurate than it ought to be.
Server-side tracking is a much more safe and secure alternative that helps to bypass these restrictions, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's less likely to be impacted by ad blockers or various other protection actions. This provides much more precise data and a much more total image of customer trips throughout networks.
In addition, this type of tracking enables companies to track conversions beyond the web site, such as call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the data they send, and makes it easier to comply with various data laws. It's also a lot less susceptible to fraud, as it's more difficult for fraudulent actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring permits services to accumulate and improve information before sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection interruptions and inaccurate results. Server-side monitoring makes it possible for services to bypass these restrictions and offer accurate, consistent information that is much less vulnerable to interference.
This type of monitoring additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is more reliable for organizations looking for to adapt to these modifications.
3. Less prone to fraudulence
Server-side tracking enables businesses to adjust data payloads prior to it performance marketing solutions reaches third party endpoints, boosting safety and privacy. This is especially vital as different browsers and systems progressively change just how they manage cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your site.
On top of that, server-side monitoring enables you to record individual data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side radar is a set of directions that tells your internet site's server what occasions to tape-record. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternative technique that uses a little piece of code on your web page to collect information from users.
4. Much easier to implement
Server-side monitoring is a data collection procedure that happens on the web site's own web server, bypassing web internet browser constraints. This implies that information gathered by the website/app is first sent out to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data monitoring and gives companies extra control over transmission, making it typically extra dependable. Because of this, it's less susceptible to information challenges triggered by points like a broken link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This allows you to have more precise information and helps make sure conformity with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by internet browsers and advertisement blockers.